If you are a fan of IWC watches, this is a nifty keyring. It has a leather loop with a twist mechanism that allows you to add more rings onto the leather loop if you wish. As specified, there are three rings, a leather loop and the top of the twist mechanism is the IWC logo (International Watch Company) located in Schaffhausen, Switzerland. It will arrive to you as shown with the box and "twist" instructions included.