INFLUENCE: The Psychology of Persuasion paperback

INFLUENCE: he Psychology of Persuasion paperback by Robert B. Cialdini, Ph.D. The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts: First Collins Business edition 2007 New to Poshmark? Sign up with invite code EllaBooNYC to get $10 off of your first Poshmark order.