IGK Blonde Pop Purple Toning Conditioner

NEW IGK Blonde Pop Purple Toning Conditioner. Features vibrant purple tones. Ideal for maintaining blonde hair. DETAILS A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. Check out our conditioner collection! BENEFITS Color care color safe Hydrate Safe for chemically treated hair Shine APPLICATION Apply to wet hair, wait 3 minutes, rinse. KEY INGREDIENTS Violet pigment: Violet pigment and botanical extracts that brighten, reversing brassiness and dull tones Squalane: Super emollient, rehydrates hair, replenishes moisture balance Purple rice: Conditions the hair and enhances shine