Hold - Rolex Lucerene Souvenir Spoon By Burcherer Of Switzerland

This beautiful demitasse spoon is 4-1/4". This spoon is one of the famous Rolex advertising spoons produced by Bucherer. Bucherer was the equally famous chain of jewelry stores headquartered in Lucerne, Switzerland. Carl-Frederich Bucherer opened the first store in 1888 and the family-run company is still in business today, headed by third-generation Jörg G. Bucherer as Chairman of the Board. The Rolex spoons often have the names of cities where a Bucherer store exists, were given away as free souvenirs at Switzerland hotels where they were placed on the pillow like a mint. Bucherer has been handing out the Rolex spoons since the 1950s. When a customer purchases a Rolex at Bucherer in Switzerland, they give him one of the Rolex Spoons. This spoon says "Lucerne" on its stem, as well as "Rolex" "Bucherer" . The bowl of the spoon features an engrave sleeping lion.