H&M (Hennes & Mauritz) LADIES 98% COTTON LUX COURDUROY (2) BUTTON JACKET

H&M (Hennes & Mauritz) LADIES 98% COTTON LUX COURDUROY (2) BUTTON JACKET H&M, or Hennes & Mauritz, is a Swedish multinational clothing retail company founded in 1947 by Erling Persson. Initially, it started as a women's clothing store called "Hennes" in Västerås, Sweden. The name "H&M" was adopted in 1968 after Persson acquired the hunting apparel retailer Mauritz Widforss, expanding the product line to include men's and children's clothing. Throughout the decades, H&M proliferated, expanding internationally. The first store outside Sweden opened in Norway in 1965, and by the 1970s, it had entered several European markets. The brand became known for its affordable, trendy fashion, targeting a broad demographic. H&M has also recently focused on sustainability, launching initiatives to reduce environmental impact and promote ethical practices in the fashion industry. The company has diversified its offerings, introducing various sub-brands, including COS, & Other Stories, and Monki, each targeting different market segments. Today, H&M operates thousands of stores in numerous countries and remains one of the largest fashion retailers globally.