Groundswell by Charlene Li & Josh Bernoff (2008, Hardcover) Signed by C. Li

"Groundswell: Winning in a World Transformed by Social Technologies" by Charlene Li and Josh Bernoff is a nonfiction book published by Harvard Business Review Press in 2008. The book is signed by Charlene Li and offers insights into how social technologies are impacting business and marketing strategies. With a focus on adult audiences, the book explores the implications of these technologies on traditional business models and offers practical advice on navigating this rapidly changing landscape. The hardcover format makes it a durable and lasting addition to any business and economics library.