Retail $65 The Giorgio Armani Eyes To Kill Classico mascara offers the following benefits: Length and Volume: It is specifically formulated to provide both length and volume to the lashes, as indicated by "length & volume" on the packaging. Defining and Lengthening (Waterproof Version): While the image shows the "Classico" version, a related waterproof version of Armani Eyes To Kill mascara is also known for defining and lengthening lashes. Vertigo Lift (Related Product): Another Armani mascara, Vertigo Lift, is noted for not drying out lashes, separating lashes, providing mistake-proof application, and leaving lashes feeling supple and flexible. These benefits may be indicative of the quality expected from Giorgio Armani mascaras in general