GHD Platinum Plus Professional Performance 1" Smart Styler: white Lightly used- looks new. There is NO box What it is: A first-of-its-kind smart straightener that predicts your hair needs, adapting to ensure the optimum styling temperature at all times for ultimate results with less breakage and more color protection. Key benefits: - 70 percent less breakage - Two times more color protection - 20 percent more shine