WHAT IT IS LipSense® Long-Lasting Liquid Lip Color is the SeneGence hallmark product, and the one that made us famous! WHAT IT DOES LipSense® provides waterproof lip color that won’t smear, rub, or kiss off for 4-18 hours! It’s available in a variety of texture finishes, including matte, shimmer, and frost, that can be worn individually or mixed for custom effects.