First Edition First Printing NFL Cowboys Have Always Been My Heroes Book

The first-ever truly comprehensive book on the Dallas Cowboys via the stories of Roger Staubach, Tom Landry, Bob Lilly, Calvin Hill, Thomas Hollywood Henderson, Bob Hayes, & more. The true story of America's Team w/photos. An outstanding four-decade overview of American social history masquerading as an impossibly entertaining sports tell-all. Bestselling sportswriter Golenbock's brilliantly executed chronicle of the Dallas Cowboys speaks volumes about America. Granted an expansion franchise for the 1960 season, Texas oil millionaires Clint and John Murchison built a top-flight organization. They hired former PR man Tex Schramm as general manager, personnel manager Gil Brandt, and coach Tom Landry, a no-nonsense, fundamentalist Christian. This troika built one of the most successful—and profitable—sports franchises. But if winning was the Cowboys' trademark, then management's failure to adapt to changing times was their undoing. Through interviews and secondary sources, Golenbock charts football's evolution from sporting afterthought to big-money television spectacle; he also reveals how players metamorphosed from anonymous drudges to entertainment superstars and vocal community leaders. Golenbock's study demonstrates how players' activism helped promote social causes such as civil rights. And for this outspokenness, many Cowboys, including a large number of blacks, wound up in the coach's and managers' doghouse.