Fendi owns Fendissimo. It was a diffusion line launched by the Fendi family in 1987 to offer sportswear, fur, and accessories to a younger, more accessible market, though the line was eventually discontinued. About the Fendissimo Line Purpose: Fendissimo was designed to be more affordable than the main Fendi line while still maintaining the brand's characteristic attention to detail and high quality. Products: The line featured sportswear, fur, and accessories, making it popular among style-conscious socialites. History: The Fendissimo line was launched by the third generation of the Fendi family. Discontinuation: The Fendissimo line eventually closed in 2001, though the line was briefly revived to focus on fur coats before disappearing entirely, according to some sources. Why it's important Fendi's Legacy: The Fendissimo line represents an important part of Fendi's history, showing the brand's ability to adapt to evolving fashion trends and market demands, particularly for a younger demographic. Fendi's DNA: The line demonstrated that Fendi could create high-fashion products at accessible price points, appealing to a wider audience without sacrificing creativity or brand identity. This bag is part of Fendi History. It’s a Collectable Beautiful Piece.