Exploring Marketing Research (The Dryden Pres... by Zikmund, William G. Hardback

Hey there, friend! :wave: Welcome to Rebound Centre, where we're all about giving items a second chance and keeping them out of landfills. Our unique selection of Books items will amaze you, and the best part is, we offer competitive prices you won't find elsewhere! Item Details: Exploring Marketing Research (The Dryden Pres... by Zikmund, William G. Hardback Exploring Marketing Research" by William G. Zikmund is a comprehensive hardback textbook that delves into the methodologies and applications of marketing research. Condition: Used, Good Condition Description: Key features of this book include: * In-Depth Coverage: The text provides a thorough exploration of marketing research concepts, from defining research problems to data collection and analysis techniques. * Practical Framework: Zikmund emphasizes a systematic approach to conducting marketing research, guiding readers through the entire research process. * Real-World Examples: The book includes case studies and examples that illustrate how marketing research is applied in various industries, making concepts relatable and applicable. * Emphasis on Decision Making: It focuses on how marketing research supports business decisions, highlighting the importance of data-driven strategies. * Research Tools and Techniques: Readers are introduced to various tools and methods used in marketing research, including qualitative and quantitative approaches. * Clear Organization: The book is structured in a log