Evan Picone Ladies Black Houndstooth Fabric Light Overcoat

Chic black houndstooth fabric light overcoat by Evan Picone. Ideal for versatile styling. Evan-Picone ladies’ clothing: Founding (1949–1950s) Evan-Picone was founded in 1949 in New York City by Charles Evans (an American businessman who later became a film producer) and Joseph Picone (a tailor). Their original focus was women’s trousers, a bold move at a time when pants were not yet widely accepted as women’s everyday wear. The company’s trousers were designed with fly-front closures, a feature then mostly found in men’s pants, which helped normalize pants as stylish and practical wear In 1962, Revlon purchased Evan-Picone, marking one of the first times a cosmetics company bought a fashion brand Expansion (1960s–1970s) By the 1960s, Evan-Picone expanded beyond pants into suits, skirts, blouses, and dresses, becoming known for well-tailored, career-oriented clothing. The brand’s philosophy was practical elegance: designs that were affordable, wearable, and stylish without being overly trendy. This made Evan-Picone especially popular with working women and department store shoppers across the U.S Mainstream Success (1980s–1990s) During the 1980s, the brand became a staple in American department stores like Macy’s, Bloomingdale’s, and JCPenney. Known for women’s career wear, wool coats, and classic dresses, Evan-Picone thrived in the era of “power dressing.” Vintage Evan-Picone pieces (especially coats and suits) are still valued for their quality and timeless style