Eva NYC Tone It Down! Blonde Shampoo

Eva NYC's Tone It Down Blonde Shampoo neutralizes brassy tones for cool-toned blonde hair that's bright, shiny, and soft. Time to kick some serious brass! Benefits: Ultra-violet pigments neutralize yellow to brassy tones, for salon-fresh blonde every time Nutrient-rich & sulfate-free to provide gentle cleansing Certified cruelty-free through Leaping Bunny, certified vegan & certified GMO-free. Free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone & Benzophenone Key Ingredients: Wild Cherry Bark contains high levels of antioxidants to help deeply condition for a smooth and silky feel Ultra-violet pigments neutralize & cool down yellow to brassy tones Ginger Root extract has stimulating properties that work to energize, and polysaccharides & amino acids that help moisturize