Rouge Dior Lip Balm hydrates lips and brings out their natural color while providing 48 hours of deep hydration,** a 24-hour smoothing effect,** and 24 hours of comfort.*** Formulated with 95% natural-origin ingredients.* The luxurious formula includes nourishing sweet almond oil and shea butter. The 3 universal shades are designed to adapt to different lip tones. Used alone or as a primer, they glide over lips like a light satiny veil that brightens or evens out their natural color. Day after day, lips are more beautiful, supple and smooth.