Designing Identity: Graphic Design As a Business Strategy

"Designing Identity: Graphic Design As a Business Strategy" by Marc English is a nonfiction book published in 1998 by Quayside. It explores the use of graphic design as a business strategy, focusing on topics such as commercial and corporate design, industrial design, and general graphic arts. With illustrations throughout, this hardcover book is intended for an adult audience and contains 144 pages of insights and advice on the role of graphic design in business and marketing. The author's expertise in the field of design makes this book a valuable resource for professionals and enthusiasts alike.