Designing Brand Identity Fourth Edition by Alina Wheeler.

Designing Brand Identity Fourth Edition by Alina Wheeler. An essential guide for the whole branding team. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-classUpdated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity. Has some oil like spots on the front and back coverand a scuff mark on the front. No writing or highlighting in the book. Good used condition for the Graphic Design Program. Has good will sticker on the side from whomever had it before. Selling from smoke free home. SEE ALL PHOTOS OF COVERS BEFORE PURCHASING.