Dehå (Sweden) 70s, Özbergs Konfektion, Catalog Distributed

Dehå (Sweden) 70s, Özbergs Konfektion, Catalog Distributed SUNDAZED & OUTSIDE SOCIETY S.O.S. | sundazed.io/sos ...The slubbed viscose-bast weave balances matte texture and warp sheen, while supporting architectural garment shaping. The Dehå of Sweden shirt dress, produced by Özbergs Konfektion AB in the late 1970s to early 1980s, stands as a definitive artifact of Scandinavian domestic fashion at the intersection of structured tailoring, material consciousness, and chromatic optimism. Situated within Sweden’s postwar decentralization of garment production, the piece reflects the nation’s mid-century emphasis on self-sufficient, locally oriented apparel industries that catered to a growing middle-class market through boutique and catalog distribution. Dehå’s design philosophy blended functionalist Scandinavian principles with softened feminine tailoring, translating workplace autonomy and seasonal comfort into a singular, industrially precise silhouette. The garment follows the shirtwaist typology, evolved into a summer-weight, semi-formal day dress built around vertical princess seams, short sleeves with banded cuffs, and a sharply exaggerated spread collar. Its pattern logic eliminates waist seams and side darts, relying instead on continuous princess seam shaping that extends from armscye to hem, creating a vertical axis of motion and visual order.