Creativity, Inc. (the Expanded Edition): Overcoming the Unseen Forces That Stand

<b>The co-founder and longtime president of Pixar updates and expands his 2014 <i>New York Times</i> bestseller on creative leadership, reflecting on the management principles that built Pixar's singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. <p/>"Might be the most thoughtful management book ever."--<i>Fast Company</i></b> <p/>For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the <i>Toy Story</i> trilogy, <i>Finding Nemo, The Incredibles, Up, </i> and <i>WALL-E, </i> which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired--and so profitable. <p/>As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, <i>Toy Story</i> was released, changing animation forever. The essential ingredient in that movie's success--and in the twenty-five movies that followed--was the unique environment that Catmull and his colleagues built at Pixar, based on philo