Contemporary Direct Interactive Marketing Third Edition Spiller

This Contemporary Direct and Interactive Marketing textbook by Lisa D. Spiller and Martin Baier is serving up all the digital marketing knowledge you didn't know you needed. We're talking social media strategies, direct mail campaigns, email marketing mastery, and interactive advertising that actually converts basically everything from traditional direct response to cutting-edge digital engagement tactics. This third edition dives deep into new media methods while honoring the foundational principles that built marketing legends like Montgomery Ward and Sears. Perfect for business students, marketing professionals, or anyone looking to understand the psychology behind why we click "buy now."