Contagious: Why Things Catch On PDF 📖|Receive instantly via message! ⚡📩

Delivery: Digital download – no physical product will be shipped Format: eBook (PDF) Language: English Condition: Brand new from private collection Delivery: Digital download – no physical product will be shipped This is a digital product delivered via email or download link Contagious: Why Things Catch On by Jonah Berger explains why certain products and ideas go viral, based on his research. He outlines six practical steps to make any idea or product “contagious,” emphasizing that word of mouth is far more powerful and effective than traditional advertising. Berger shows that the same principles work for any endeavor—whether it’s a small restaurant, a large corporation, or a local political campaign—and reveals that most word of mouth happens offline, contrary to popular belief. Filled with real-world examples and research insights, the book is a guide for anyone aiming to make their ideas or products spread widely.