COLOR BRILLIANCE BY ION TITANIUM SEMI PERMANENT HAIR COLOR 2.05 OZ. SHINE WHAT IS IT? ion Color Brilliance Semi-Permanent Brights are high fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes, ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair. WHAT MAKES IT SPECIAL? * No developer required * Brilliantly intense hair color * No ammonia or peroxide * Formulated in Italy * Vegan & Cruelty-Free (Product not tested on animals)