Ionic Permanent Shine Hair Color transforms hair with a state-of-the-art, deep-conditioning formula. This product delivers vibrant, long-lasting shades with 100% gray coverage, ensuring gentle care for the hair's integrity. Hyaluronic acid and silk protein infuse each strand with intense moisture and a silky texture. Its ammonia-free, ionic technology allows for deep color penetration, creating a high-gloss finish. With Hue Definition Technology, the hair color achieves rich reds, true brunettes, and fiery coppers with enhanced vibrancy. The Color Lock Complex helps resist fading, while a blend of silk, oil, and aloe vera provides remarkable shine and reflection. PPD-free, this hair color offers lasting, even results.