Brand new with box note: this is chanel makeup line. The quality is not to be compared with for-sale chanel boutique items. not sold at retail chanel boutiques, rather it is a beautiful gift with purchase, offered for loyal and high spending chanel clients! chanel beauty items do not have a hologram or serial number. they are verified with the clear tag, branded "compliments of chanel" and "chanel makeup" which is seen clearly in the pictures for your review :)