COOGI (AUSTRAILIA) Kids Luxury Polo (Crested Shoulder)

COOGI (AUSTRALIA) Kids Luxury Polo (Crested Shoulder) NOTES: The “#TBT” hashtag has been tagged a staggering 250 million times on Instagram to date. Our latest recurring segment aims to expand the hashtag into a more comprehensive exploration of vintage culture and lifestyle articles. Ranging from automotive and design to fashion and music, while touching on a broad range of additional topics, COOGI (AUSTRALIA) Founded in 1969 by Jacky Taranto in Melbourne, Australia under the name "Cuggi", this brand's DNA was always strongly associated with colorful knitwear. Initially, its products were marketed heavily at American and European tourists visiting Australia, in the hope of incentivizing them to pick up a garish memento of their time down under. Some 18 years after the company first surfaced, however, its name was tweaked to COOGI to closer resemble indigenous, aboriginal Australian names In popular culture The brand is first mentioned by The Notorious B.I.G. in the song "Big Poppa" and subsequently "One More Chance / Stay With Me (Remix)". "Heartthrob never, black and ugly as ever, however, I stay Coogi down to the socks, rings, and watch filled with rocks". The rapper also mentions the brand in the 1997 song "Hypnotize" in which he raps: "Every cutie with a booty bought a Coogi,” kicking off a new trend and causing clothing articles to fly off the shelves with consumers rushing to make purchases. ARTISTS: Kanye West "Devil in a New Dress," and many, many more.