Boss Hugo Boss (USA)Men's Elegant Navy Double-Breasted Pin-Striped Luxury Blazer
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Step up your wardrobe with this elegant navy double-breasted blazer,
FEATURES:
Pure Virgin Wool
Padded Shoulders
Peak Lapels
Double-Breasted
Pin-Striped/Herringbone Fabric
(4) Interior Pockets
Fully Lined
No Flaws!
Boss / Hugo Boss (USA)
Hugo Boss Origins (Germany)
Founded in 1924 by Hugo Ferdinand Boss in Metzingen, Germany, as a manufacturer of workwear and uniforms.
After World War II, the company restructured into civilian clothing, focusing on men’s suits.
Entry into the U.S. Market (1970s–1980s)
By the 1970s, Hugo Boss had become one of Europe’s leading suit makers, known for its sharp tailoring, strong shoulders, and modern styling.
1980s: Hugo Boss officially expanded into the United States, positioning itself in upscale department stores (like Saks Fifth Avenue, Bloomingdale’s, and Neiman Marcus).
The U.S. launch was successful because:
American men were shifting from conservative Brooks Brothers–style suits to sleeker, fashion-forward tailoring.
Hugo Boss marketing tied the brand to power dressing and the Wall Street/finance types.
✅ In summary:
Boss Hugo Boss entered the U.S. in the 1980s as a powerhouse in men’s suits, becoming synonymous with executive “power dressing.” By the 1990s and 2000s, it grew into a full lifestyle brand with formalwear, casualwear, and sportswear. Today, its U.S. presence remains strong, with BOSS focusing on tailored modern menswear and HUGO targeting younger fashion audiences.
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