More red-orange/bright coral than red. Most accurate colors are in pics 2 and 3. A super dress that I have and love in other colors. This color is just not right on me. Boden calls the print Bright Red, Poppy Bouquet. The Boden photo colors are off; it is a red-orange not a ruby or true red. Never worn by me; washed cold gentle and drip dried. Reposhing; arrived in wonderful but not NWT condition. No flaws that I can see. Save 80% off retail price--buy it and wear it right now. Reposhing this from @sagehabits. Questions? Leave a comment below!