99% Plant Based Hair-color- 2 sold separately No-lift technology Best to use on Levels: 8-10 Color: Lavender Blonde or Rosehip blonde No Ammonia-carefully selected plants + pure dyes-NO ADDED Metallic salts-comparable with oxidative hair-color. No damage. Vegan formula Mix with hot water, follow remainder of directions and before you know it!... You've got salon beautiful hair without using harsh chemicals, and allows you to stay true to your vegan, 'all-natural' values.