New Authentic Juju Gen Nude™ Matte Liquid Lipstick is long-wearing, cream-to-matte color with a lightweight, no-tack texture. Full coverage pigments are suspended in a silky formula that glides over lips effortlessly, then dries to a long-wearing, natural matte finish. Formulated with moisturizing ingredients to counteract dryness, this matte liquid glides on silky smooth with a subtle vanilla scent.