New Authentic Buxom Power-full Plump Lip Balm is an utterly hydrating lip plumping balm that applies like silk and envelops lips to bring them to their ultimate suppleness. A unique reactor works with your individual PH level to transform your lips into your most flattering custom shade. Plumping ingredients deliver luscious lips while moisturizing ingredients help lips looks as good as they feel. Wear alone or with any of your Buxom faves. Go on, pucker up.