BUSINESS COMMUNICATION: PROCESS & PRODUCT, 2nd edition by Guffey BRAND NEW HC

This book introduces a unique teaching/learning package that solves a major problem for instructors & students today. It provides the atmosphere of an exciting real-life business environment for business communication without sacrificing sound pedagogy. This means that students experience the enrichment of real people & real business situations while at the same time learning a hands-on process that they can carry with them to apply long after they leave the classroom. The book takes students inside some of the country's best-run and most respected organizations. More importantly, it balances this exposure with a well-developed and consistently applied process approach to communication. Students need more than real business settings in which to frame their learning. They need a process that outlines specific steps to follow in solving future communication problems, a tangible strategy they can apply in their careers. In addition to a process, this book provides ample products of that process.