New Authentic Shade baby An all-new lipstick formula that delivers a just-kissed, stain effect in one swipe. This swipe and go, no-fuss lipstick delivers the perfect lived-in lip look--no mirror required. Swipe once for a pigment-rich, stained effect or more for a fuller-coverage look. With ingredients that add weight and give opaque coverage, this formula gives lips color without feeling heavy, for a un-lipstick look and feel.