BIJAN PROMOTIONAL EGGS ART Sculptures Bijan Pakzad's Historical AD VINTAGE 1980

Bijan Pakzad's BIJAN promotional eggs from the 1980's. Only campaign during that time that was not scandalous or questionable. Eggs are sculptures One of my favorite reviews about Bijan Pakzad: Pakzad took the perfume-design concept to meta levels with his ad campaigns. With a flashy tagline — “Life imitates art. Bijan imitates no one” — Pakzad himself often featured prominently in the ads that used to run in every magazine and were plastered across billboards in any bigger city. In one, actress Bo Derek, wearing a white trench, is seen from behind, flashing Pakzad and what is presumably his grandson (who’s covering his eyes). In another, Pakzad sits atop a glamorous model in a white skintight jumpsuit, crouched beside a male figure (or is it a sculpture?) that looks as if he was dipped in black tar. After all these years I’m still not sure what statements Pakzad was trying to make, but I was sold, and the images continue to haunt me to this day.