Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. In early 2015, Gucci embarked on the next chapter in its history, under the creative direction of Alessandro Michele, has ushered in a new contemporary vision and is reestablishing its reputation as one of the world's most influential luxury fashion brands. Eclectic, romantic and above all contemporary, Gucci is inventing a thoroughly modern approach to fashion, redefining luxury for the 21st century.