Austin Reed (Sweden) 70s, Glen Check, Brushed Wool Tweed, Swedish Licensing

Austin Reed (Sweden) 70s, Glen Check, Brushed Wool Tweed, Swedish Licensing SUNDAZED & OUTSIDE SOCIETY S.O.S. | sundazed.io/sos ...Austin Reed’s Glen check sport coat fuses Savile Row tradition with late 20th-century international tailoring, produced under Swedish licensing. The Austin Reed sport coat stands as a meticulously engineered example of British sartorial tradition translated into late 20th-century international tailoring. Founded in 1900 on London’s Regent Street, Austin Reed played a defining role in democratizing English gentleman’s dress by offering ready-to-wear tailoring that preserved Savile Row codes while expanding access beyond the bespoke elite. This sport coat was produced in Sweden under licensed or regional manufacturing protocols, a practice commonly adopted by the brand during its European expansion. By the 1970s, as Reed sought to serve continental markets, regional production partnerships—notably in Sweden, West Germany, and Japan—enabled greater responsiveness to local tastes and textile availability. This garment embodies the brand’s commitment to gentlemanly refinement, balancing classical structure, textile authenticity, and construction precision. Its use of a Glen check pattern in midweight brushed wool, paired with leather football buttons and full lining, manifests Austin Reed’s capacity to bridge aristocratic semiotics with mid-century pragmatism—a fusion equally suited for the countryside weekend and urban professional life.