Andrea Kates - Find‎ Your Next: [Hardcover 2011] Business Genome Approach Book

A thought-provoking guide, "Find Your Next: Using the Business Genome Approach to Find Your Company's Next Competitive Edge" by Andrea Kates explores innovative strategies for business growth. This hardcover book offers insights from the author's Business Genome approach and includes a foreword by Don Tapscott. Praised by industry leaders like Seth Godin, Lane Cardwell, and James Fowler, this book provides readers with actionable advice and real-world examples to help businesses thrive in today's dynamic economic landscape. A valuable resource for strategists, executives, and anyone seeking to unlock their company's potential. Keywords: Business strategy, Competitive edge, Business Genome, Andrea Kates, Don Tapscott, Leadership, Innovation, Business book, Management, Entrepreneurship, Corporate strategy, Business development, Organizational strategy