Alterna Caviar Infinite Color Hold Shampoo 8.5 oz

Alterna Caviar Anti-Aging Infinite Color Hold Shampoo is a gentle cleanser that minimizes color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum vs. untreated hair. Proven to deliver lasting vibrancy and shine for up to 70 days* *With use of Caviar Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair Leaves hair moisturized, smooth and shiny Cleanses while protecting color treatments Free of added Parabens, SLS/SLES Sulfates and Synthetic Color Directions: Massage throughout wet hair. Rinse thoroughly.