All Marketers are Liars Paperback Book

By legendary business writer Seth Godin, this is an Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All. All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.” Size: 4.93”W x 6.94”H x 0.44”D Length: 240 pages Format: Paperback Condition: EUC (like new)