Ads, Fads, and Consumer Culture by Berger Asa, Arthur College Textbook Marketing

"Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society" is a comprehensive textbook authored by Arthur Asa Berger, focusing on the subject areas of reference, business & economics, language arts & disciplines, and social science. Published by Rowman & Littlefield Publishers, this revised edition offers in-depth analysis of the impact of advertising on American culture and society. With 288 pages, this trade paperback delves into communication studies, media studies, popular culture, and advertising & promotion, making it an essential resource for students and educators interested in understanding the role of advertising in shaping consumer behavior and societal values.