AVON Anew Youth-Awakening Eyeshadow & Primer Kit - F301 Soft Mauve NIB (damaged box) 3-in-1 eye kit formulated with Anew Poly-Lifting Technology. Contains a lifting primer and two shades of lifting eye shadow to help reshape eyelid contours and add definition for a wide-eyed look. Shade: Soft Mauve How to use me: 1. Primer smooth the lifting primer over the entire eyelid. 2. Shadow- apply the lighter shade all over, then define sockets and lash line with the darker shade.