ARNOLD PALMER Iconic Umbrella Pin

ARNOLD PALMER Iconic Umbrella Pin What started as just an idea of happenstance would transform into one of the most recognized icons around the world. In 1961, as part of an overall business strategy, Arnold Palmer Enterprises, Inc. was established and needed a corporate logo. Arnie and a group of business associates were attempting to brainstorm some kind of signature logo they could use on clothing, business stationery, golf clubs and so forth. In the preceding days the group had come up with a number of promising ideas ranging from crossed golf clubs to laurel leaves. But they determined these symbols were too commonplace. The frustration level in the meeting was rising and Arnie went to walk it off only to find it was raining outside. He saw a lovely woman open a multi-colored umbrella. Arnie dashed back into the conference room. What about an umbrella?" said Arnie suggesting a multi-colored golf umbrella. A few heads bobbed in agreement. But nobody was even close to calling it a good idea, yet. Somebody told Arnie not to get his hopes up too high because it would be a miracle if someone hadn't already trademarked it. A few weeks later their legal team was surprised and pleased to learn that nobody worldwide had trademarked the multi-panel umbrella symbol. Suddenly Arnie had his new company logo - an open golf umbrella done in four colors; red, yellow, white and green. Should you have any questions, please do not hesitate to ask. Thank you for visiting my closet. 💐