#750 - Luminous Lilac - New in Box ALL-DAY WEAR: Modern neutral lip color that lasts up to 24 hours EASY TWO-STEP PROCESS: For long-lasting coverage, apply lipstick before sealing it in with the shiny topcoat MOISTURIZING FORMULA: The long-lasting lipstick has a nourishing topcoat that locks in moisture for fresh, healthy-looking lips COLOR THAT STAYS PUT: Kiss-proof lip color that is resistant to bleeding, feathering, caking, crumpling, and clumping