TYR is an American swimwear and athletic apparel brand founded in 1985, named after the Norse god of warriors. The company initially focused on competitive swimwear before expanding into broader athletic apparel including training wear and casual athletic clothing. TYR hoodies and sweatshirts appeal to swimmers, triathletes, and fitness enthusiasts who value the brand's performance heritage and athletic aesthetic. These pieces are commonly worn as warm-up gear or casual athletic wear by those involved in aquatic sports and general fitness activities.