Vintage 1920s Plough's Black and White Dream Book Memphis TN Advertising Booklet

Plough's Black and White Birthday and Dream Book is a vintage advertising booklet issued by the Plough Chemical Co. of Memphis, Tenn. and New York, N.Y. The cover art — a woman with a bobbed, marcelled hairstyle gazing into a crystal ball — is consistent with a 1920s printing date, though no exact year is printed on the piece. The booklet combines patent-medicine style advertising for Plough's Black and White toilet preparations with astrological readings and dream interpretations, a popular promotional format for the era. Cover shows the Plough's Black and White Toilet Preparations seal ("The Symbol of Excellence"). Specifications • Type: Advertising Ephemera / Booklet • Publisher: Plough Chemical Co., Memphis, TN & New York, NY • Era: c. 1920s (based on cover illustration style) • Features: Dream dictionary, astrological/zodiac content, beauty product advertising • Condition: VG — shows age-appropriate toning and wear typical of a booklet this old; please review photos closely Secure packaging and fast shipping. Keywords: ephemera, almanac, occult, astrology, vintage advertising, beauty history, paper Americana, collectibles, Memphis history, 1920s