Retails for $185 Do not be fooled by all these sellers selling counterfeits. Skinceuticals does NOT cellophane wrap the box. They seal the box with a clear round sticker on the top and bottom of the box. Ask other sellers for more pictures since most use stock photos or they copy pictures from other sellers. If the price is too good to be true it is. Be careful what you put on your skin! Professional antioxidant serum packaging from SkinCeuticals. Clean pale blue box with minimal text. Features product name and branding on front. Suitable for retail display.