Drybar Blonde Ale Brightening Shampoo is designed to neutralize brassiness in blonde, gray, white, and highlighted hair using deep purple pigments. The formula contains lemon extract to brighten highlights and chamomile extract to gently boost blonde tones while increasing shine. It's a gentle formula intended to cleanse without stripping color or drying out hair strands. Lemon Extract brightens highlights and preserves the integrity of the hair color. Chamomile Extract gently boosts blonde tones while increasing shine. Keratin, a highly moisturizing protein, reinforces the structure of the hair and helps prevent damage. Noir fragrance with notes of ginger, mint and sandalwood. MSRP $32. And it's NWT!