Each item is new & Sealed Kenra Violet Shampoo | Eliminates Brassy Tones | Purple Pigment + Deposit | Neutralizes Yellow | Moisturizes Processed Hair | Enhances Vibrancy of Blonde or Gray Hair | Color Safe Enhance vibrancy of blonde or gray hair and help eliminate brassy tones with Kenra® Violet system. Violet Shampoo and Conditioner tones and neutralizes yellow between salon services. Provides more manageable hair*, ​adds radiance, and leaves dull, processed hair feeling moisturized.