1970 Van Huesen Vanopress 417 Men's 16/33 Shirt Gold-Tan Floral Disco Cowboy NOS
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Vintage Vanopress 417 Men's Dress to Casual Button-Down Shirt with Distinctive Golden Tan Floral Print in "Wash and Wear" 50/50 Polyester & Cotton Blend - Size 16/32-33
The "417" line was marketed toward the "contemporary American man" of the 1960s to 1970s to introduce experimental prints, including florals, paisleys, and geometric patterns. This particular shirt is New Old Stock (NOS), meaning it is a vintage item that has never been worn and remains in its original packaging.
Product Details that date this garment to the late 1960s to early 1970s era:
Brand/Line: Van Heusen 417, a line known for its tailored fits and bold patterns during the mid-20th century.
Era: This specific style, featuring a "butterfly" or "dagger" large, pointed collar and a floral "disco" print. Large-scale patterns were highly fashionable during this period in effort to move away from the more conservative solid colors of the earlier 1960s.
Technology: "Vanopress" refers to a vintage process developed by Van Heusen to ensure shirts remained wrinkle-free without ironing and contributed to ushering in the "wash-and-wear" clothing revolution.
Fit: Often labeled as "V-Taper" or "Body Fit," these shirts were designed for a more slim, modern tailored silhouette.
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