PHOTOS ARE OF ACTUAL ITEM BRAHMIN Tape Measure Potion Melbourne Genuine Leather … it is new without a tag … to me this is metallic hot pink with iridescent purple accent tipping THIS IS A PRETTIER COLOR THAN WHAT THE PHOTOS SHOW NOTE: COLOR WILL MOST LIKELY NOT BE THE SAME IN PERSON as what you see in the photo … photos are subjective due to lighting and device settings NWOT from a smoke free home  To retract squeeze the center hidden buttons - if it’s slow to retract put centimeters side up & squeeze Inches & centimeters 60” or 5’ long Approximately 2 3/8” in diameter 1/2” thick BRAHMIN is stamped Into the leather on one side of the tape measure & Made in Vietnam on the other