New GAMA Italy IQ Perfetto Professional Lightweight Hair Dryer Black New in box GAMA's ultra popular hairdryer just got a makeover: iQ Perfetto Black, the 2021 generation of the iQ Perfetto line, the world's lightest and most performant hairdryers. At just 10.30oz. it weighs almost as much as an iPhone and cuts drying time by 30% or more. Its beautiful black matte finish highlights the incredible attention to detail and elegance characteristic of Italian design. Fitted with state-of-the-art hair-care technologies, it stays true to the line's spirit, offering only the best in design, performance and hair-care, to fit the needs of even the most demanding consumers and professionals.